Elevator Pitch

Overview

行之有年的 elevator pitch, 概念易懂, 卻需要有意識地練習精簡表達.

Challenges

Profile: Personal Development
Jobs
1. Express ideas briefly
2. Begin with the end in mind
Pains
1. Tend to explain too much detail
Gains
1. Template or framework to follow for thought

Objectives

Able to pitch ideas in (30s, 3min, 10min) depending on different scenarios.

KRs

2021-12 Consciously practice elevator pitch in every weekly meeting planning items

Elevator Pitch | Atlassian Team Playbook
- Prep 5-column
  1. As a [target customer type]
  2. who want(s) to [customer need],
  3. [product/feature/service]
  4. is a [market category]
  5. that [key benefit].
- variation
  - [Who], [what], [why]
    - focusing on our customers: who they are, what they need, and how our project fills that need.
    - Value Proposition
  - As a [client], I want [service] so I can [outcome].
  - Measurements: customer value, risk, marketability
職場必備利器｜4 步驟完成頂尖銷售必備的電梯簡報 Elevator Pitch
1. 你是誰？你的背景為何？
2. 如何讓對方產生興趣？
3. 你想說服對方什麼？要如何說服對方？
4. 建立連結，給予行動呼籲（Call to Action）
關鍵性的一刻：隨時都該做好準備的電梯簡報（Elevator Speech）
- What
  1. 你是誰、你在做什麼
  2. 準備多個版本, 根據現實條件選擇不同的說法
  3. 找些不是那麼熟的人來聽聽你的說法
  4. 熟能生巧
  5. Always be prepared
- How
  1. 簡短地介紹你自己
  2. 描述你的事業是什麼類型
  3. 描述你的客戶是什麼類型
  4. 談談你跟其他競爭者有什麼不一樣？你的獨特賣點是什麼？(Unique Selling Proposition)
How to Create an Elevator Pitch With Examples
Crafting an Elevator Pitch
1. Identify Your Goal
2. Explain What You Do
3. Communicate Your USP (unique selling proposition)
  1. How to Pivot Your Unique Selling Proposition During a Pandemic
4. Engage With a Question
5. Put It All Together
6. Practice

Murmur

2021-08-05 知道與實踐的距離 = 你必須很努力，才能看起來毫不費力

Overview

Challenges

Objectives

KRs

Elevator Pitch

Murmur

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