Overview
最近嘗試 Product Management 的概念套用在包裝日常工作內容
- Full Scope Overview: 更清楚地規劃有哪些事情要做
- Focus and Prioritize: 判斷優先順序, 專注在重要的事物上
- Sense of Accomplishment: 更有成就感, 而不是渾厄度日, 被雜務塞滿
除了設定 OKR 之外, 先釐清 Value Proposition 會是一個好選擇
Guide
Value Proposition Canvas: What It Is and How to Use It to Know Customers Better
- 內文的3分鐘影片解釋 價值主張簡單易懂
- 還有非常多的提問範例可以參考
How to Use Value Proposition Canvas: The Definitive Guide
- 簡潔的提問範例
- Tips
- View each component
- Deal every customer segment
- Think like a customer (5-Whys)
- Evaluate Jobs-to-be-done
- Focus on what customers need the most
What is the Value Proposition Canvas?
- Def: a tool which can help ensure that a product or service is positioned around what the customer values and needs.
- Building Block (Fit = Focus)
- CP: Cutomer Profile -> Persona + User Segmentation
- J: Jobs. 任務 (Functional, Social, Emotional), 待解的問題
- P: Pains. 痛點, 障礙, 挫折, 風險
- G: Gains. 收穫, 效益, 愉悅, 願望
- VM: Value Map
- PS: Product and services. 產品服務, 解決問題的手段
- PR: Pain relievers. 解藥. min(pain)
- GC: Gain Creators. 加值. max(gain)
- CP: Cutomer Profile -> Persona + User Segmentation
搭配 曼陀羅思考法 Mandala Chart, 盤點各項關鍵字
Online Template
Cheatsheet
- VPC-US
工作 & 生活都能運用! 完整地記錄下來
| Value Proposition \ User Segmentation | user1 | user2 |
|---|---|---|
| Customer Profile / Persona | A | B |
| Jobs | 要完成的任務 (Functional, Social, Emotional) | |
| Pains | 痛點, 抱怨, 挫折, 障礙, 風險 | |
| Gains | 期望, 想像, 正常, 收穫, 效益, 愉悅, 願望 | |
| Products & Services | 產品服務 | |
| Pain Relievers | 解藥. min(pain) | |
| Gain Creators | 加值. max(gain) |
Murmur
管理學的很多東西都是以前看沒感覺, 多年以後有實務經驗再看才會恍然大悟…