Value Proposition - ProgramMur

Overview

最近嘗試 Product Management 的概念套用在包裝日常工作內容

除了設定 OKR 之外, 先釐清 Value Proposition 會是一個好選擇

Value Proposition Canvas: What It Is and How to Use It to Know Customers Better
- 內文的3分鐘影片解釋價值主張簡單易懂
- 還有非常多的提問範例可以參考
How to Use Value Proposition Canvas: The Definitive Guide
- 簡潔的提問範例
- Tips
  - View each component
  - Deal every customer segment
  - Think like a customer (5-Whys)
  - Evaluate Jobs-to-be-done
  - Focus on what customers need the most
What is the Value Proposition Canvas?
- Def: a tool which can help ensure that a product or service is positioned around what the customer values and needs.
- Building Block (Fit = Focus)
  - CP: Cutomer Profile -> Persona + User Segmentation
    - J: Jobs. 任務 (Functional, Social, Emotional), 待解的問題
    - P: Pains. 痛點, 障礙, 挫折, 風險
    - G: Gains. 收穫, 效益, 愉悅, 願望
  - VM: Value Map
    - PS: Product and services. 產品服務, 解決問題的手段
    - PR: Pain relievers. 解藥. min(pain)
    - GC: Gain Creators. 加值. max(gain)
如何用價值主張圖真正了解你的顧客
搭配曼陀羅思考法 Mandala Chart, 盤點各項關鍵字

工作 & 生活都能運用! 完整地記錄下來

Value Proposition \ User Segmentation	user1	user2
Customer Profile / Persona	A	B
Jobs	要完成的任務 (Functional, Social, Emotional)
Pains	痛點, 抱怨, 挫折, 障礙, 風險
Gains	期望, 想像, 正常, 收穫, 效益, 愉悅, 願望
Products & Services	產品服務
Pain Relievers	解藥. min(pain)
Gain Creators	加值. max(gain)

管理學的很多東西都是以前看沒感覺, 多年以後有實務經驗再看才會恍然大悟…